Writer and Reader Personas
in
Product
Traditional inbound marketing funnels are undergoing a huge shift and we’re seeing a noticeable dip in organic reach, driven by generative AI.
🚀 It’s precisely to address this evolving landscape that we’re excited about native support for Writer and Reader Personas, enabling an entirely new dimension for content personalization, at scale.
Here’s what this means for marketers:
- 👉 Personas modeled on real people, not wishful thinking.
- 👉 Channel your thought leaders’ voice. Define a “Voice of” / writer persona to ensure content consistently reflects your executive or thought leader’s unique style, adding authenticity to your content.
- 👉 Better personalization to land your 1:1 ABX content across hundreds and thousands of targets.
- 👉 Scaled SEO: 100x scale for your SEO efforts in a click.
- 👉 GEO-optimized (Generative Engine Optimization) content: Optimized content to ensure it performs effectively within LLM-driven search tools like ChatGPT and Gemini.
Check out the video below!